2026.05.20 / Gothenburg

Launching MOD Studio

A studio for strategic digital business and ideas that need momentum.

Adrian Swartz at the MOD Studio office in Gothenburg

Why MOD

We created MOD Studio for the moment between ambition and something real.

It is the point where an idea needs shape, direction and momentum before it can become a useful service, venture or experience. That is where we do our best work.

We focus on strategic digital business and product thinking, helping companies understand what matters, make choices and move forward with confidence.

We combine strategy, prototyping and execution so that learning starts early. The goal is not simply to make something new, but to make something people value and businesses can grow from.

MOD stands for modification. Because progress rarely arrives fully formed.

How we work

Small enough to stay close. Broad enough to build what the idea needs.

MOD Studio is part of More Alliance. That lets us keep the thinking focused and the collaboration personal while bringing in the right expertise when the work calls for it.

We can move from customer insight and business design to technology, communication and launch without losing the thread that made the opportunity valuable in the first place.

Adrian Swartz seated on the red staircase at More Alliance

What we believe

What we want the studio to make possible.

  1. Sharper direction before large investments are made.
  2. Ideas made tangible early enough to learn from them.
  3. Digital experiences that connect customer value and business growth.
  4. A practical route from strategy to launch and continuous modification.

What comes next

Built in Gothenburg. Open to what is next.

We are looking forward to building long-term partnerships with companies that want to understand their next opportunity and make it real. Come by for coffee and tell us what you are trying to change.

Let's talk!