The MOD Studio team at More Alliance in Gothenburg

About us

We’re a digital business agency based in Gothenburg. We help companies with digital customer experience. For business growth.

Your customers find you in new ways, buy in new ways and have increased expectations on their experience. You have untapped business potential to grow, get returning customers and increased sales. We help you catch that potential.

Our people

Adrian Swartz

Adrian Swartz

CEO, Business Designer

18 years of digital business. Founder of eight companies and former Regional Director at EY Doberman, Head of Innovation at Eniro Ventures and Chairman of YEoS. Client experience from Volvo Cars, Volvo Group, Blocket, Schibsted and Gothenburg City.

0736677702 adrian@modstudio.se

Anna Lindqvist

Anna Lindqvist

Brand Experience Strategist

Anna brings 25 years of brand and business strategy. Former Business & Brand Advisor at Comprend and Knowit, and Acting VP at Creuna Gothenburg. Now strategist at Start Communication, with client experience from Axkid, Stihl, Volvo Cars and Göteborg Energi.

Start Communications

Maria Sastre

Maria Sastre

Customer Loyalty Strategist

Commercial strategist specialising in loyalty, community and partnership ecosystems. Former senior strategic and operational lead at Strawberry, where she built a Nordic experience and community platform spanning 300+ hotels and 3M+ members.

Freelance maria@modstudio.se

Johanna Hellmér Wiberg

Johanna Hellmér Wiberg

Chairman of the Board

Johanna has spent more than 20 years building, leading and growing communication businesses. She is CEO of Start Communication and More Alliance Nordic, as well as a board director and strategic advisor experienced in guiding brands through transformation.

More Alliance

Andreas Theodorsson

Andreas Theodorsson

Growth Strategist, Board member

As CEO and founder of tion digital, Andreas turns digital strategy, performance marketing and transformation into measurable growth. His background includes more than 15 years across Vekst, Stampen Local Media and ambitious client organisations.

Tion Digital

Marie Karlsson

Marie Karlsson

Senior Comms Strategist, Board member

Marie is a senior strategist at Start Communication and More Alliance. Her background spans strategic communication and more than two decades of brand-driven work for industrial, retail and lifestyle clients in transformation.

Start Communications

Hannes Dahl

Hannes Dahl

Senior Brand Strategist

Hannes combines brand strategy, copywriting and creative direction to build positioning that creates business impact. A senior strategist at Start Communication, he brings more than 15 years of experience from PEAB, Stihl and Nordic brands in transformation.

Start Communications

Viktor Ekelund

Viktor Ekelund

Art Director, AI Explorer

Viktor brings more than 15 years of interactive art direction and visual design. As Art Director at Start Communication, he has worked with Bilia, Stihl Academy and others, and currently co-leads the studio’s AI exploration.

Start Communications

Jens Medin

Jens Medin

Senior Digital Strategist

Digital strategist, entrepreneur and CEO of Understandit, with long experience turning business needs into useful digital services. Works with marketing, communication and sales teams to remove friction and apply AI where it creates real value.

Understandit

Mikael Svensson

Mikael Svensson

Technical Advisor

Co-founder and partner at Understandit, Mikael brings more than 20 years of digital product, web and app development. His work includes Gameday, Med24 and BK Häcken’s new platform, always with an entrepreneurial approach to technology.

Understandit

Erik Brorsson

Erik Brorsson

Creative Technologist, AI developer

Developer at Understandit and Gothenburg’s reigning AI prompt champion, with a bronze medal from the Swedish AI Prompting Championship 2025. Builds systems, digital products and AI-powered solutions.

Understandit

Gustav Ekberg

Gustav Ekberg

Creative Technologist, AI developer

A digital product builder since his early teens, Gustav is the co-founder and former CTO of climate-tech startup Southern Lights. Today he helps companies turn AI strategy into products that reach the market.

Freelance

Our sister agencies:

Blocket - Schibsted - Eniro - Nordea - Axkid - Stihl - Humphree - Vasakronan - Goteborgs Stad - Logivity - Learnifier - Massiv - Picadeli - Kista Science City - Astra Zeneca - Volvo Cars - Volvo Group - Blocket - Schibsted - Eniro - Nordea - Axkid - Stihl - Humphree - Vasakronan - Goteborgs Stad - Logivity - Learnifier - Massiv - Picadeli - Kista Science City - Astra Zeneca - Volvo Cars - Volvo Group -
View of brick building and waterfront

We’re a part of More Alliance Nordic

When the job gets bigger, so do we. MOD* is part of More Alliance Nordic — 12 specialist agencies, 140+ people, one building in Gothenburg. Branding, tech, performance, PR, video — we pull in exactly what’s needed. Nothing more.

Let's talk!