Digital customer experience in the AI era
This is how the customer journey and marketing are changing.
The lecture
AI is not only changing how we produce communication. It is changing how people search, choose, buy and interact with companies.
During an inspiring breakfast lecture, MOD, UIT and Tion share their perspectives on how marketing, technology and business need to work together in this new reality.
We look at what happens when AI becomes a natural part of the customer journey, the new demands this places on marketing organisations and where the most interesting opportunities are right now.
When customer behaviour changes, the entire customer experience needs to move with it.
Three perspectives
What we are bringing into the room.
01
Marketing
How AI affects search behaviour, choices, communication and expectations of every digital interaction with a company.
02
Technology
How new interfaces, intelligent services and data create opportunities to build more relevant customer experiences.
03
Business
What this change requires from the organisation and where the most interesting opportunities for customer value and growth can be found.
Practical information
- Date
- 18 November 2026
- Time
- 07.30-09.00
- Place
- More Alliance, Masthamnsgatan 5, Gothenburg
- Breakfast
- Served from 07.30
Welcome
Current signals. Concrete examples. New perspectives.
Take useful perspectives back to your own organisation. Breakfast is served and places are limited.
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