2026.10.13 / More Alliance

Tina Söderlund joins More Alliance

Tina Söderlund joins in November as CEO for our sister agencies tion digital and Understandit.

Tina Söderlund

We are also tying our three agencies more closely together as a digital unit for our clients - combining business, tech and marketing in unity.

Tina joins from her role as COO at Comprend, bringing extensive experience in digital development, communication and agency leadership. Her background includes Doberman and building and leading Creuna's Gothenburg operations.

She will be CEO for both tion digital and Understandit, while each company retains its specialist focus and entrepreneurial drive within More Alliance.

Digital customer experience at core, for your growth.

We believe the combination of business strategy, technical development, data-driven AI expertise and modern digital marketing in one unit will lead to great advantages for our clients.

Together, the three companies combine expertise in data and performance marketing, technology strategy and digital development, and digital business strategy and customer experience.

As AI and changing customer behaviours reshape the market, this collaboration strengthens our ability to help clients develop their digital businesses - from direction and insight to built solutions and measurable growth.

Representatives from MOD Studio, tion digital and Understandit together with Tina Söderlund

A stronger digital unit

01

Digital business strategy and customer experience from MOD Studio.

02

Technology strategy and digital development from Understandit.

03

Data, performance and modern digital marketing from tion digital.

04

Data-driven AI expertise to help clients act faster and smarter.

05

Three specialist companies with continued focus, closer collaboration and clearer shared strength.

Andreas Theodorsson and Jens Medin will remain with their respective companies, focusing fully on client work. We look forward to welcoming Tina to More Alliance in November.

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